Two stories I’ve read in the past few days give interesting indications of where new media may be headed. One of them, by Tom Schreier and published a few days ago on Deadspin.com, is a first-person account of a young writer’s struggles to get ahead at Bleacher Report, the crowd-written online sports site. The other is a Lizzie Widdicombe New Yorker piece from almost a year ago about the women’s website Bustle.com, whose founder was Bryan Goldberg, also a Bleacher Report founder. The site hires a lot of young women and churns out content, a quick look at their website demonstrates that you have to scroll down for quite a while to get to anything produced more than 24 hours ago.
The model of both sites is similar in that they both enlist young, green reporters to write about what they like. With Bleacher Report it’s their favorite sports teams and with Bustle it’s current world events, fashion, pop culture, and pretty much whatever interests the writers on a particular day. The idea is that people want to read writers who sound like them and lots of regular people will want to write about things that they care about. From a reader’s standpoint it’s a quick-and-easy way to stay in the loop and both sites have provided good opportunities for people to take their passions to the next level. From a business standpoint it’s easy to organize and execute because it’s low cost. And, with sophisticated techniques to up the page-views to increase ad revenue, profitable. However, close readings of each of these two pieces inspire concern. Take this quote from the New Yorker story:
A well-researched exposé, such as the one Sports Illustrated recently ran about N.C.A.A. violations by the Oklahoma State football team, may take many months of work from a highly paid reporter and editor. But, in the end, Morrissey said, “it yields the same revenue as a ‘25 Sexiest Female Athletes Who Can Kick Your Ass’ post, which costs, like, two hundred dollars.”
And this one from Deadspin:
In my three years at Bleacher Report, I covered the San Jose Sharks while studying in the Bay Area, and the Twins, Wild, Timberwolves, and Vikings upon returning home to Minnesota. I wrote over 500 articles, generated nearly three million page views, and received $200 for my services.